Kim Kardashian: Midori Melon Liqueur Launch

Always up for a promotional event appearance, Kim Kardashian was front and center at the Midori Melon Liqueur launch in Los Angeles on Tuesday night (May 10).

The E! reality beauty looked her usual sexy self as she took to the Trousdale venue to help boost interest in the new alcoholic beverage.

Credit: Celebrity Gossip

Kim Kardashian Goes Green As Face of Midori

Kermit the Frog had it wrong – it is easy being green. Just ask Kim Kardashian, the new face of Midori liqueur.

"My new favorite color? Green, of course!" Kardashian, 30, tells PEOPLE of the new endorsement deal. "I’m so excited to be the face of Midori Melon Liqueur’s new campaign."

In the "Stand Out" marketing campaign, she'll appear in advertisements and in Midori’s social media channels and will make personal appearances. The campaign begins in April.

Credit: People